In The New York Observer: A Visit with Patti Paige, the Cookie Contractor of SoHo

"While most bakeries rely on lavish window displays to induce sugary cravings in passerby, the portal to 'Baked Ideas' is well-hidden, up two flights of stairs in a Soho loft. As proprietress Patti Page explained, the airy, sunlit space, whose white walls are covered with cookie cutters and hundreds of sketches, is not so much a bakery as a 'baking studio.' (Inside, one also finds ovens, a couch and a friendly black-and-white cat as well as lots and lots of cookies.) As for foot traffic, she’s busy enough without it, especially this time of year: the business’s specialty is gingerbread."